Become a Writer Today

Using Content Marketing to Build Your Business or Personal Brand with Pam Didner

April 04, 2022 Bryan Collins Season 2
Become a Writer Today
Using Content Marketing to Build Your Business or Personal Brand with Pam Didner
Show Notes Transcript

The internet thrives on great content. Somebody has to write it, and while some people say AI could replace writers, that’s not going to happen anytime soon.

That's a topic I talk about in this week’s interview with the expert content marketer, Pam Didner. Smart content marketers write books, articles, or publish content that aligns with a product or service that they create. Non-fiction authors like Pam will write a book about a topic which potential clients find interesting so they may then hire the author. 

Pam also talks about writing for the sake of writing, which can be fun but it’s not necessarily something you do with commercial intent.

I’ve interviewed a number of non-fiction writers for the Become a Writer Today Podcast, and if you like this interview with Pam, check out my chat with Neal Schaffer.

In this episode, we discuss:

  • How to make your content stand out
  • Will AI change how content marketers do their job
  • Key analytics and stats to look out for
  • How writing a book can boost your career

Resources:

Support the show

Pam: Content itself doesn’t mean anything, right? If I have a blog in the Word file, that’s a blog in the Word file. Content only means something as a function of a channel placement. What I’m trying to say is content itself doesn’t mean anything but if it’s a part of email campaigns, it means something. And content itself doesn’t mean anything but if it’s a part of social media post, that means something. And content doesn’t mean anything but if it’s really part of your pay ads, that means something. So, the way to track the success of content, especially within the small businesses or in enterprises, is you have to try content as a part of the channels.

Introduction

Welcome to the Become a Writer Today Podcast with Bryan Collins. Here, you’ll find practical advice and interviews for all kinds of writers.

Bryan: How can you use content marketing to build your business or your personal brand? And if you’re a writer, could content marketing be the career for you? Hi, there. My name is Bryan Collins and welcome to the Become a Writer Today Show. 

I worked as a content marketer and copywriter for the British software company Sage for approximately eight years for the bulk of my 30s. These days, whether you’re a personal brand or you’re building a business, you could use content marketing to get your message out there and also to sell your books, products, and services. Or, alternatively, if you’re a writer who wants to find work, there are more opportunities than ever thanks to content marketing. 

The simple fact is the internet thrives on great content. Somebody has to write it, and while some people say AI may replace writers, that’s not gonna happen anytime soon and that’s a topic we talk about in this week’s interview with expert content marketer, Pam Didner.

Now, if you want to use content marketing to build your brand or you want to get into content marketing, a few tips which could help you. The first is to pick and master one or two channels. What with LinkedIn, Facebook, Twitter, Medium, Quora, TikTok, and so on, there’s a lot to learn and it’s impossible to succeed in all of those channels. So pick one or two channels that you can study, that you can take courses in, and that you can become an expert in and, that way, you can either raise your rates or start generating results. The channels that I focused on mostly were Google Search for SEO before moving on to other channels for writers like Medium, then I expanded into podcasting.

My other tip for you is to pick one or two formats. So, if you want to do audio, if you want to do video, if you want to do the written word, you can but, again, it’s better to learn how to do one or two formats well before you move on to the next. Many people can write but it takes a particular skill set to be able to write for the web and, again, it takes another skill set to be able to write for the web and convert readers into customers. So, if you want to become a content marketer, perhaps you can combine that with a knowledge of SEO and a knowledge of copywriting. Those skill sets will all lend you well to finding paying work from an employer. Alternately, you can use those skill sets to build your company website or your personal brand. 

It’s also important to be consistent. When I was building Become a Writer Today on the site, I started by publishing one long-form article a week before moving to articles a week and, later, I expanded from there. Now, I’m certainly guilty of shiny squirrel syndrome. I’ve started lots of other projects and then abandoned them, YouTube channels and different types of publications on Medium. 

But, to be honest, if you want to find success, you got to turn up consistently by publishing your articles and by going where your audience is. So, if you publish consistently each day, each week, or each month, your audience will come to expect your work and you will be able to grow it over time through the value of the long tail. That said, the more frequently you can publish, the faster you can do it. It’s also a good idea to align the content that you create with your products and services. 

So I’ve interviewed a number of non-fiction writers for the Become a Writer Today Podcast, and if you like this week’s interview with Pam, I’d also recommend you check out the one with Neal Schaffer from a few months ago, but, basically, smart content marketers write books or write articles or publish any type of content that aligns with a product or service that they create. In other words, a non-fiction author like Pam will write a book about a particular topic which potential clients will find interesting so they may then hire her or which could potentially help land public speaking gigs. So, do consider what a non-fiction book can do for you or for your business if that’s the route you’re going to go down.

My key takeaway from talking to Pam came towards the end of the interview. She talks about writing for the sake of writing, which struck me as creative work, like journaling or writing fiction, and that can be fun but it’s not necessarily something you do with a commercial intent. And then there’s writing because you want to do something that’s going to build your brand or your business and that’s where content marketing comes in. You apply creative work or combine creative work with analytical thinking. You ask yourself, “Will this book help me land more clients? Will writing and publishing these series of articles build and attract the right kind of traffic to my website?” and so on. 

Hope you enjoy this week’s interview with Pam Didner. Do check out her books, they will give you a fantastic insight into the world of content marketing. And if you’re looking to find work as a writer, I’d strongly recommend studying content marketing or learning more about the craft because there’s more of a demand for expert content marketers than there is a supply. And if you this week’s interview helpful, please take time to leave a short review on iTunes, Stitcher, Spotify, or Overcast or share the show because more reviews, ratings, and shares will help more writers find the Become a Writer Today Podcast. I’m also on Twitter, @bryanjcollins.

Now let’s go over to this week’s interview with Pam Didner.

Bryan: Welcome to the show, Pam.

Pam: Thanks a lot, Bryan. Thank you so much for having me.

Bryan: Yeah, it’s great to talk to you. You were kind enough to interview me for your podcast some time ago. I was also on a content marketing team for several years. You’re an expert content marketer, but I wanted to ask you some questions about what new writers can learn about content marketing if perhaps they’re considering a career in it or if they want to use content marketing to build their business or their personal brand. But before we get into that, could you introduce yourself to listeners and maybe describe your background?

Pam: Yeah, love that. Hey, everyone, Pam Didner here, and it’s wonderful to be on Bryan’s podcast. And so quick intro about myself. I’m a B2B marketer through and through and I’m always on the B2B side and supporting either the enterprises or the medium or small businesses. And I’ve been using content marketing to actually build a personal brand on top of it. The key things I do is try to build the sales and marketing alignment within a corporation.

Bryan: How long have you worked in content marketing?

Pam: I will say in about past 10, 15 years, and when I was in the corporate world, to explain a complex or very complicated product or a product with a long purchasing cycle, you need to be able to write content and the salespeople can use the content as a conversation opener to continue to build that conversation engagement with their customers. So, I’ve been using content as a kind of means, if you will, as a way to reach out to a customer or nurture that relationship.

Bryan: I worked in a content marketing team for approximately eight years. So, you’ve probably seen quite a few changes in the industry over the past 15 years or so. My takeaway is there’s much more content online now than there was eight years ago and even 20 years ago. So, is it possible to stand out? Can somebody start a content website or a video channel and rise above the noise?

Pam: In the current world, it’s gonna be very, very hard unless you do some sort of PR stunt and kind of like it’s very unique and that catch people’s attention. And, nowadays, if you really want to build something, I hate saying this, Bryan, you can disagree with me, paid media is very important. You know, you can start to build your tribe or your community or your followers with a certain kind of organic, but if you really want to scale, organic by itself is no longer enough. You really need to have a paid effort to compliment that or to accelerate that.
 
So if you want to break through the clutter, it has to be a topic that people are really looking for or you have to have a very unique strategy to kind of showcase yourself. And, lastly, is you have a very sustainable pay budget to make that happen. Obviously, the unique writing is very, very critical, I’m not discounting the writing part of it, but, again, you want to write that so other people can pick that up, especially the press or especially your community wants to talk about it. So writing still matters but other tactics and also your budget does matter a lot.

Bryan: If somebody is listening and they’re running a small business and they want to use content, what channels should they start using paid advertising on?

Pam: It really depends on where their audiences are. And on the B2C side, the social media channel might be great as a starting point. But on the B2B side, if you are targeting for manufacturing segments and your customers may not be using social media extensively, then maybe email marketing is the best way to do it. Or maybe go to events. A lot of more traditional segments, event is still a major sector, before pandemic, and after pandemic, you know, now, things are kind of in a state of flux. So, in terms of what channel they need to use, my recommendation is usually can you identify or pinpoint where your customers go and you obviously identify that channel and take it from there.
 
And, of course, on the B2B side, LinkedIn tends to be by default, but that doesn’t mean you’re going to get a huge amount of success from there if you are just doing the cold calling or a virtual reach-out. You have to really think through in terms of your strategy how you want to build a relationship with them first. So, I don’t have a specific answer in terms of a channel, sorry, Bryan, but I really think that you need to understand your customer and then take it from there.

Bryan: When you look at new content marketers or small businesses who want to use content marketing to grow, what mistakes do you find that they sometimes make?

Pam: So, this can be a chicken and egg, if you will. I understand that a lot of small businesses and also the young and aspiring marketers read a lot of blog posts, including people reading mine. I always ask them to read it with critical eyes and they have to think through that when they read something, they need to kind of comprehend that, you know, what works for the others, does that work for you, right? So that’s number one. And then second thing is, the writing does matter. You have to understand your products well and you have to think through, like how do you want to showcase the product that people will feel like, “Oh, you know what, that’s kinda interesting and let me find out more.” So, from my perspective, is the writing part of it and also, in terms of determine and try when you read something and you think through how that applies to you and then you will test it and see if that works for you. Sometimes, it he doesn’t; sometimes, it does, so I think that testing part is actually very critical and also the requirement to be a modern marketer.

Bryan: So, a content marketer should have some writing skills but they should also have some analytical skills as well.

Pam: I totally agree. So, Bryan, you touch on that one. I think this is very important, the writing part is very critical. And another thing is, you hit the core, once you kind of put your writings out there, you need to do some analysis. “Is this one working? And if it’s not getting clicked, why?” And then you have to think through and then optimize it from there.

Bryan: Your new book is called The Modern AI Marketer. Great title for a book. I’ve experimented with some AI writing software over the past few months, I have some takeaways about where they work or not, but how do you believe AI is going to change how people create content online? 

Pam: Okay, so first of all, AI is not taking over your job yet —

Bryan: That’s good news —

Pam: — AI is taking over my job. Well, we are far from that. And maybe that will happen 10, 15, 20 years from now, but, at this point, not a single company that I know, maybe they’re doing a secret work, it’s creating a robotic AI marketer, you know, I don’t think anybody is doing that just yet. However, what AI is is basically a machine learning algorithm so it’s embedded into software to actually help you to maybe create a first draft. So, there are a lot of AI tools out there, they call it the AI writing tool or the natural language processing tool. It’s basically you can brief the, you know, AI and then give them the keywords, give them a specific instruction, they can create a first draft for you. 

So, for content marketers and there are a lot of AI platforms out there and Jarvis is one of them and I know like, for example, I use Grammarly a lot to actually edit everything I write and also correct my spelling and Rytr.com, INK Editors, you basically can write keywords with a specific statement and enter into kind of their platforms and then AI will automatically write something. Once a draft is created, that doesn’t mean your job is done. You have to edit it. You have to see if it makes sense. Because AI is AI. They create something based on the information you input into the platform but they don’t understand your customers. You do, right? So when they write a first draft, you need to somehow edit it and modify it based on your understanding of your customers, based on your understanding of your product.

Bryan: I would agree. Yeah, my concern was we’re using these tools, they’re helpful for what you’ve described and also for writing introductions and maybe the SEO meta descriptions and so on. 

Pam: Yes, I agree. 

Bryan: But I feel like some people are just gonna start publishing more and more low-value content written by AI software simply to churn it out.

Pam: That’s another thing that you mentioned a common mistake I did not mention earlier. When you read a lot of articles about content marketing, many articles will say frequency matters. That means the more you publish, you probably can rank higher. I think that theory is valid to some extent. You have to somehow try to find that balance between quality and quantity. Initially, when I started, I kind of followed that rule, “Oh, frequency matter. I have to publish like once a week. I have to publish like every day.” I think, to some extent, quality does matter to kind of build enough presence or enough topics about your expertise, but, at the end of the day, it’s still quality wins and quality does matter substantially over quantity. So you need to somehow find that balance and it’s — I do agree with you, Bryan, it’s not about publishing a lot of low-value content and expect it to click. If it’s not driving traffic, you have to understand why.

Bryan: When you think about somebody starting a new channel or a new blog, are they better off doing it on their own site or should they go to, for example, Medium if they’re trying to reach the startup community or YouTube if they’re trying to use video to communicate more? Should they go where the audience is rather than trying to bring the audience to them?

Pam: You know, I have my point of view and a strong point of view about this. But, at the same time, I completely understand. A lot of the time small businesses or creators, they don’t have budget, right? If you ask me specifically should you be on the third-party platform or should you be a website, by all means, if you can afford it, build your own website. Your website is your own platform. That means you own it. Nobody can take that away, right? Nobody can kick you out, right? It’s yours. 

So driving traffic to your website, from my perspective, it’s a long play and you should always do that. Like, for example, I have a podcast like you, Bryan, B2B Marketing and More and it’s syndicated to many, many different listening platforms. But when I promoted my podcast, I allocated a very small budget to promote it a little bit to Apple Podcasts or Google Podcasts, but a good chunk of it is driving traffic to my website, right? I want to build the presence of my own site as if that’s your own personal brand. 

That’s also your tool, your communication tool. You can do on Medium, you can do on YouTube. That doesn’t mean that you can’t, you should do that, but you have to understand that if they want to kick you out, they can. Then you lose everything, right? So, my take on this is if you can, have your own website. But that doesn’t mean that everybody has that budget or be able to do that. Well, then, third party platform is good gut over a period of time, you always need to think, “How can I be on my own platform?” That is one of my key lesson learned. Not that I’ve been kicked out by any social media platform but that’s something that you have and they cannot terminate you.

Bryan: Yeah. Several years ago, I managed a business Facebook page and the page had great reach and then Facebook changed the rules, and then you had to use paid ads to reach —

Pam: To reach out, yeah, exactly —

Bryan: — and that was it, there was no other way around it so it wasn’t that we were kicked off the platform but we had no way of reaching our audience through Facebook without giving Facebook money so that was a real issue —

Pam: Yeah, I totally agree. You know, on every platform, they have to invest to build that platform. So, in a way, you either have to pay, you know, by paying them through the pay ads or subscription model, or you have to somehow contribute. Otherwise, they cannot build their business model, they cannot survive. So, my take on this is if you think that you can do this organically nowadays on the third party platform is pretty tough, because they build algorithm just like you say, Bryan, they have to get paid, they have to make money somehow.

Bryan: So I’ve written a couple of articles, maybe I have a few videos, I’ve decided to put some on YouTube and some on my company or personal brand website. Now I want to start figuring out what’s working. What are the key analytics or stats that you’d recommend new content marketers track and look at?

Pam: Okay, so, in general, for your website, Google Analytics by all means is probably by default and you should have your Google GA, Google Analytics, that link to your website. And on the YouTube specifically, there is TubeBuddy and Morningfame, I think, and they can actually track your analytics, and also some of the platforms, they actually have keywords associated with it to actually show you which keywords that actually worked well and performed well. And there are many analytics tool associated with different platforms, you have to somehow just find what the tools are and then use it. So, a lot of time, like Facebook, they have a fairly decent analytic platform, and the Twitter platform, especially paid sites, also have a nice one. But Spotify is incredibly primitive so you will need a third party analytic platform to help you. 

My recommendation is do a Google search on any channel that you use, you have to find some sort of analytic tools to help you. Some of them can be embedded into the platform itself, some of them you might need to use a third-party tool. So it depends.

Bryan: Have you any thoughts on vanity metrics that content marketers should ignore or pay less attention to?

Pam: You know, this is actually a great question and I think for all the content marketers, the biggest challenge is how to measure the success of content, especially the content itself. And I have come to realize that’s very hard. Content itself doesn’t mean anything, right? If I have a blog in the Word file, that’s a blog in the Word file. Content only means something as a function of a channel placement. 

What I’m trying to say is content itself doesn’t mean anything but if it’s a part of email campaigns, it means something. And content itself doesn’t mean anything but if it’s a part of social media post, that means something. And content doesn’t mean anything but if it’s really part of your pay ads, that means something. So, the way to track the success of a content, especially within the small businesses or in enterprises, is you have to try content as a part of the channels. Does that make sense? 

So, if you are running email marketing campaigns, the content that you created as part of that, how does that impact the opening rate? What is the click through rate? Does that drive the traffic and do people actually take on the call to action? So, as a content marketer, you need to understand and work with your functional partners to get that kind of metrics and then using that information to further optimize and refine the content you’re going to create for them.

Bryan: To switch gears for a moment, Pam, you’ve written three books over the past five or six years. That is quite a lot, so what has writing books done for your career?

Pam: You know, interesting enough, initially, when I started, I would not consider myself a good writer, honestly. I’m certainly not a copywriter, that’s for sure. However, I think people, many people always have this dream of writing a book and I’m not an exception and so, initially, what I really want to do is write a fictional book and I come to realize I have no caliber. No talent of doing that. The character development on the fictional book is so critical, I can barely develop myself as a character. Can you imagine doing that for book? 

Anyway, long story short, and it seems I worked in the corporate for long period of time and I was like, “Oh, you know what, I actually have something to say about content marketing,” especially as I was in the global role so I worked with geo marketing and the country marketing team extensively but there’s not much books talking about in a very practical manner on how to scale content across different regions. So, my first book is global content marketing, and it’s very, very niche. It’s about how to scale content across different regions within enterprises and so I talked about that. 

Then the second book is really about how to support sales as a marketer. And the third book is really kind of like a very interesting AI space so I did extensive research and then in terms of how AI will impact sales and marketing and I decided to write a short eBook about that. And I think the takeaway out of this is, Bryan, or for anybody who is listening, if you really want to write a book, definitely go for it, but really think through like what is knowledge and expertise that you can contribute and you feel that you have a say. And I think started from there, that’s important. 

And then another thing is I write three different books with three different approaches, writing approach. The first book, I created a framework, like there’s a framework and the chapter outlines based on that framework. The second book, I wrote it like essay, so every single chapter is a specific topic, but it’s very essay like, and that’s how I write the second book. 

The third book, it’s kinda like in a more sequential manner. I started with the introduction of AI, I started talking about the history of AI, I started talking about AI’s application for sales and marketing, and I started talking about the risks. So it’s a more sequential type of how people want to understand AI. So, I kind of challenged myself with these three different approaches. And then when you want to write a business book, before you start writing, you need to think about what is the one topic you want to talk about and second thing is how you want to structure your book. And these are the two things I want to share with your audience.

Bryan: Did it take you long to write your books or did you find your writing process sped up by book number three?

Pam: You know, Bryan, that’s a great question. So, for these three, the first two, I did it with a publisher and because they have a deadline —

Bryan: That helps.

Pam: Yeah, that helps tremendously. And the third book, the eBook, I did it to tie with a one specific keynote and I kind of like — because that’s the first time I got on the stage to talk about artificial intelligence, I really want to have a book associated with it so that somehow drove me in terms of meeting that deadline. 

And my take on for all the writers or potential writers out there is you need to set the deadline. And the deadline, if you just, like, for example, I want to write a fourth book but I was like, “Oh, I need to write a book,” but I don’t have a specific deadline that I have to make it happen, so so far, nothing happened. Like whenever I get client project, I was like, “Oh, I need to work on client project,” you kind of put things aside, right? Holidays here, “Oh, you know what, I need to do holiday shoppings,” and then you put your book writing on the side. So, you need to actually have like a deadline and that deadline cannot be artificial and I think that tends to make things happen.

Bryan: And have your books helped you land public speaking gigs or consulting work?

Pam: Oh, yeah, totally. I call it one-pound resume and, obviously, I’m not what I call a best-selling author. So, my book is kind of like it’s to showcase who I am and also my expertise. And, like I said, it’s a one-pound resume, right? Instead of showing somebody like your CV, you just basically say, “I wrote a book, 50,000 words. I got to know something about this, okay?”

Bryan: Yeah. And when you’re writing your book, do you spend long editing it or do you commission an editor to take it from draft to publishable?

Pam: That’s a great question. Great question. So, the first book I edited 17 times and —

Bryan: That’s a lot, 17.

Pam: It’s a lot of editing. That was my first book and like I said, Bryan, I was not a very good writer. And also, you know, that was my first book. And the way I write my third book, it was — the frequency of editing went down substantially. But the first one, I was like whatever. So I did a lot of editing and to actually crystallize and also structure my thought. I did not know how to write a book, I did not, so I did my own editing and I also commissioned someone else to actually edit as well. So, it’s, from my perspective, the editing part is so critical. And if you actually have a good editor, that will help you to structure your thought much better. But I put a lot of pressure on myself, because I feel like this is my expertise and I need to structure it in a way that makes sense to me so I did not count on anybody else to do that structure. So I’m the one who put all the structure, the outline, the table of contents together, and then the editor just purely editing.

Bryan: Your books have lots of positive reviews, particularly your first book, so, how does somebody go about promoting a book that’s as niche or niche, as specific as your books?

Pam: You know what, it’s a lot of follow-up. So, for the first book, I send out free books to my clients, to family and friends, to everybody. So, for the first book, there’s no shortcut of getting review, unless you already have a big follower. If you have a big following, then getting a review is no issue. But if you are new, just starting, that means you don’t have a big following, that means you have to do a lot of technical work, right? So, let’s say, “Bryan, I’m going to send you my blog and then you read it or not read it, doesn’t matter. Can you also leave a review?” or whatever, or somebody reached out to you on LinkedIn and say, “I love your book,” immediately, you should say, “Hey, I very much appreciate that you bought the book and read it. Can you also leave a quick review? It should not take you much time,” you know, things like that. 

And there are, a couple of times, I hate saying this, and I send it to my clients and they were like, “Oh my God, my name is not mentioned on this, great,” and they don’t have time to write review, I literally drafted a review for them, the only thing they have to do is post it. That sounds bad but, you know, sometimes, you have to do that. Because they don’t have time, right? 

Bryan: Yeah. 

Pam: So if you have clients, you have customers, you have people willing to actually do that for you but they don’t want to think about what to write, well, write it for them and let them post.

Bryan: Yeah, many authors follow that approach, non-fiction authors.

Pam: Yeah, you have to do that. You have to do that. There’s not much to it. And there’s a technical work, you have to follow through. You either do it yourself or you hire someone else to do it.

Bryan: You mentioned your third book, The Modern AI Marketer, was to support a keynote that you gave so do you figure out where your books sit in your wider business or your wider content plan or do you formulate a topic and then it evolves?

Bryan: That’s a very, very good question. So, in general, and what I have found, especially for the authors, I was talking to Jay Baer who actually have written probably five or six books in the past, what? 10, 15 years. And he’s always talking about customer experience, he’s always talking about in terms of how the content plays a role as a part of customer experience. So, even though he has different topics, but it’s always within that realm, does that make sense? And if you look at Joe Pulizzi, same thing, right? And he has written like three or four books, it’s all within the realm of content marketing. And, for me specifically, you have noticed I wrote three different books, right? And they seem, on the surface, they are not related to each other.

First one is Global Content Marketing, which is to scale content across the region. The second one is about how to support sales as a marketer. But, to be honest with you, content marketing plays a huge role supporting sales so it’s not far away from the expertise I have. The third is The Modern AI Marketer. On the surface, it does not even look like related to content marketing, but [inaudible] plays a huge role in the B2B marketing. So, every single book I have written, on the surface, they look like they are not related to each other but I’m showcasing my expertise and what I know. 

And I know a wide array of topics and that helps me tremendously. Does that make sense? So, when you are thinking what you want to write or you are thinking build your personal brand, and I’m always thinking about that too. For example, my next book, I really want to write about how to build a high performance team but I have to think, is that too far away from who I am right now? Am I writing that book for the sake of writing or am I writing that book like I want to build another kinda like a business segment for me to actually grow? So, you have to kind of think through and be very strategic about it. So, Bryan, that’s a very, very good question, by the way.

Bryan: Yeah, that’s a good point about writing for the sake of writing versus writing because it can help you with your career or your business in some way.

Pam: You want to grow your business and how you want to be strategic and purposeful.

Bryan: Yeah. And I presume you’re using extracts of your book as articles and potentially videos, ’cause you mentioned your keynote talk as well.

Pam: Yeah.

Bryan: So, Pam, where can people find more information about you or read your books?

Pam: Okay, very good. And, obviously, you can always go to Amazon. So, the books is The Modern AI Marketer if you are interested in artificial intelligence impact in sales and marketing. Effective Sales Enablement is really about if you are a marketer supporting sales and that book is really about what you can do to better support your sales team. And Global Content Marketing is if you want to scale content to different regions or even different segments, they are framework I built to actually help you to do that. And, of course, Amazon or any other book sites, you can find my books. And if you have any specific questions, reach out to me on pamdidner.com or just send me an email, hello@pamdidner.com, and I also am pretty active on Twitter, LinkedIn, and Facebook so, yeah, you can reach out to me on any social media platform. Love to hear from you.

Bryan: Thank you, Pam.

Pam: Yeah. Thanks a lot, Bryan. Thank you so much for having me. 

(outro)

Bryan: I hope you enjoyed this week’s episode. If you did, please consider leaving a short review on the iTunes Store or sharing the show on Spotify, Stitcher, or wherever you’re listening. More reviews, more ratings, and more shares will help more people find the Become a Writer Today Podcast. And did you know, for just a couple of dollars a month, you could become a Patreon for the show? Visit patreon.com/becomeawritertoday or look for the Support button in the show notes. Your support will help me record, produce, and publish more episodes each month. And if you become a Patreon, I’ll give you my writing books and discounts on writing software and on my writing courses.